Paid Search

Paid search (& PPC) remain one the most important marketing pillars for today’s brands. At Inside Digital, over the years we’ve gained expertise in every aspect of Paid Search from Adwords and RLSA’s to Google Shopping Ads (PLA’s) and Trueview Ads. As a PPC agency founded on principle of maximising ROI, our clients are sure that every penny we spend will drive results for clients. At Inside Digital, we use insights from data, scripts and algorithmic analysis to manage your campaigns helping our PPC specialists to focus more on strategic elements of campaigns.

We construct and optimise every campaigns through a right mix of creative thought, data driven analysis and conversion optimisation understanding. What’s the bottom line for your business? If you’re looking to acquire traffic, convert leads / sales and achieve great ROI to improve profitability, Arrange a free Digital Marketing Consultation with one of our experts.

Will PPC work for my business? Imagine you are talking to someone who is looking for your services – That’s Paid Search.

We’ve a plethora of paid search services to suit every need,

Our Paid Search Expertise

• Google Adwords

  With over 90% of searches done on Google globally, it’s foolproof start to advertise on google if you want to drive qualified targeted traffic to your site. We believe our Google qualified PPC experts can improve performance of campaign through maximising traffic, increasing revenue and improving ROI. At Inside Digital, we ensure your adwords campaigns are ahead of your competitors.

• Retargeting

  Worried about customer abandon your site without converting? It could be down to many reasons. With our experience on average over 95% of visitors won’t convert on their first visit, so retargeting helps to drive visitors back to the website and gives the business another opportunity to close the sale / drive a lead. Our Google qualified PPC experts have extensive experience in managing remarketing campaigns.

• RLSA’s

  Shopping campaigns allow you to maximise visibility and achieve higher CTR as they allow you to advertise specific products as Product Listing Ads (PLA’s). If you’re running e-commerce website, shopping ads is great opportunity to increase exposure, maximise qualified traffic and improve conversion rates.

• Google & Bing Shopping Ads

  Shopping campaigns allow you to maximise visibility and achieve higher CTR as they allow you to advertise specific products as Product Listing Ads (PLA’s). If you’re running e-commerce website, shopping ads is great opportunity to increase exposure, maximise qualified traffic and improve conversion rates.

• Programmatic Advertising

  Our Experts can help you with programmatic advertising setup and optimisation. Unlike traditional advertising, which fires predetermined adverts at random, programmatic advertising is designed to be tailored to the customer, and only delivers highly relevant adverts.

• True View Ads

  With more than 78% of videos are viewed on Youtube globally, TrueView is an integral part of any digital campaign. With In-stream and discovery ads, we are able to offer video promotion across youtube which is great campaign to run to increase brand awareness and also retarget users.

Working with Inside Digital for your Paid Search Campaign

No two PPC campaigns are the same – we’ve listed down the activity we follow for an average paid search campaign,

Competitor and Demographic research

We will undertake extensive research into your paid search landscape wrt to your competitors and understand your customer’s data to jot down effective PPC strategy.

Keyword research

We closely work with your business to understand your audience which will enable us conduct keyword research effectively. Using some of advanced tools including SEMRush we’ll identify list of keywords and targeted customer base which will undergo testing before the campaign is even live.

Site Usability and Architecture

Unlike other agencies, At Inside Digital, we do everything with ROI at the core of our campaigns. We’ll review site architecture in terms of user journey, landing page experiences and content structure and make recommendation which will help to improve conversions.

Implement & Optimise

Based on your business, we create Paid campaign structure and implement new campaigns and improve the existing ones. We setup A/B testings to identify best performers and refine the underperformers. Great campaigns are all about constant improvement, we constantly monitor and optimise your paid campaigns inline with your business goals and brand strategy.

Report

Paid search campaigns often yield instant results and everything surrounding these channels are measurable. Every account will be provided a dashboard to view reports 24 X 7